Production Costs
Clients often wonder what factors contribute to the cost of a movie. Producing a movie is a labor-intensive business: roughly 2/3rds of the cost is people; 1/3 equipment and supplies. Asking how much a video costs is a bit like asking how much a car costs: the answer depends upon what kind of car you have in mind--a Corolla or a Mercedes? A common way to budget is to use the cost per finished minute. But rules of thumb don't help much except to give you an idea of range! In some cases, Rapid has produced programs for under $500 per finished screen minute. A very high quality video might run as high as $3,500 per screen minute. In comparison, Hollywood movies are about $1,000,000 per screen minute. So Rapid is quite the bargain<g>.

Actual production costs depend on the length and complexity of the production, the number of shooting locations, the production values and formats, the number and elegance of the graphics that need to be created, and so forth. Short programs usually cost more per minute than long programs. For more information on budgeting a movie, click here.

The ONLY way to know what YOUR production will cost is to talk to us about the details. We would be happy to give you an estimate. You can reach us toll-free at 1-866-376-1800.